Questions? Good.
The honest bits — what Jedd does with your photos, how posts get written, what a plan gets you, and the stuff we deliberately don't do.
Your photos, and honesty
The heart of it — what Jedd will and won't do to a real photo.
Will Jedd edit my photos?
Jedd will tidy a real photo — better lighting, sharper focus, a clean studio background, your logo in the corner. What he won't do is change what's in it. He can't add a product you didn't photograph, remove one you did, or swap one for a nicer-looking fake. That's a hard rule built into the product, not a setting you can toggle.
Why won't Jedd swap something in my photo? Other tools do it.
Because a photo of your shop is evidence, and your customers treat it that way.
When Jedd generates a picture from scratch, it's marketing artwork — like the illustration on a menu. But when an image starts life as a real photo of your counter, your shelves, your labels, everything real in the frame vouches for everything else in it. Swap one product for a fabricated one and the photo's honesty is doing the lying for you. A customer who drives over for the exact thing they saw — and finds it never existed — doesn't come back.
Jedd illustrates what's true. He never doctors your photos.
But generated images are made up too, aren't they?
The pixels are, yes. The claim isn't. Jedd only generates images from your own caption and your brand profile — and he's forbidden from inventing facts in either. If your caption says fresh sourdough daily, the picture shows a loaf: an illustration of something true, the same way businesses have always used stock photos and drawn menus. What Jedd never does is dress up a fabrication as a photograph of your actual shop. Made-up artwork illustrating a true claim is marketing. A doctored photo is a forgery.
How is this enforced? Or is it just a policy?
It's plumbing, not promises. Real photos and generated images travel down physically separate paths inside Jedd. Your photos can only reach the photo-editing service with a locked instruction attached — improve, don't invent — and that instruction can't be edited or removed, by you or by us. The image-generation service, the one that dreams things up, can never receive your photo at all. There is no code path where a real photo gets fabricated content added to it.
What can I do with my own photos?
- Tidy — lighting, colour balance, sharpness. Same photo, best self.
- Studio background — your product, lifted onto a clean backdrop. Nothing about the product itself changes.
- Logo and brand colours — applied on your own device. The photo never even leaves it for this one.
- Post it exactly as it is — your real photos never cost image credits.
Couldn't I just edit the photo somewhere else and upload it?
You could. Your photos are yours, and what you upload is your call — Jedd isn't the internet's photo police. The promise is about what Jedd does: nothing dishonest can come out of this product by accident, and nothing you post through Jedd can ever be blamed on our AI quietly fabricating something. If someone doctors an image elsewhere, that was a choice they made with their own hands — not a surprise their software sprang on them. We think the difference matters.
What if I actually want a picture of something I don't have a photo of?
Ask Jedd to make one. That's what generation is for — a polished, on-brand picture built from your caption. It'll look like great marketing, because that's what it is. It just won't be wearing your shop's photo as a disguise.
The skeptic's corner
The doubts everyone has, answered without the sales voice.
Will this actually get me more customers?
Honestly? Most likely — but we're not going to promise you the algorithm. Nobody controls that, and anyone who says otherwise is selling something. What Jedd can promise is the part that's actually in your control: showing up every day, on every channel, sounding like you. Consistency is how small accounts grow — and it's exactly the thing that slips when the real work gets busy. Jedd doesn't get busy.
What if the drafts just aren't very good?
Then nothing happens — that's the point of the queue. No post goes out without your yes, so a dud draft costs you a skip, not an embarrassment. And every approve, edit and skip teaches Jedd what you actually like: the drafts you see next week are shaped by what you did with the ones this week. That's the learning loop, and it's on every plan.
Can I walk away whenever I want?
Yes. There's no lock-in — cancel whenever you like. The images Jedd made are yours and leave with you, and if you delete your account it's genuinely deleted, files and all.
Writing, posting & ownership
Do my posts get written by AI? Will people be able to tell?
Jedd drafts; you approve. Every post is written from your brand profile — your tone, your products, your actual details — and nothing goes out without you looking it over first. Jedd is also banned from inventing specifics: no made-up founding years, family names, awards, or prices. If it's not in your brand profile, Jedd writes around it rather than guessing.
What AI does Jedd use?
Jedd uses fast, high-quality AI models to draft posts in your voice — we choose good ones so you don't have to think about it, and we can improve them over time without you lifting a finger. Prefer full control? On Growth and Studio you can plug in your own keys — pick the exact writing model you want, and run your images on your own fal.ai account.
Does Jedd post without asking me?
No. Every post passes through your queue for a human yes. Autopilot means the drafting, scheduling, and platform-juggling are handled — the "go" is always yours.
Who owns the images Jedd makes?
You do. They're generated for your business, stored in your library, and they leave with you if you go — and if you delete your account, they're genuinely deleted, files and all.
Plans & who Jedd's for
What's a pack?
A pack is one brand — its own channels, brand voice and posting queue. Run one business or a shelf of them; each brand gets its own pack. Plans differ only in how many packs (and how many AI images) you get — never in what Jedd can do.
Is there a team or agency account?
No — and there never will be.
Here's the honest why: Jedd hands you back the job you used to pay an agency for. Building team seats and an agency dashboard would mean building for the very people we're helping you do without. So there are no seats, no agency console, and no plans to add them.
Look after a handful of your own brands? Beautiful — up to 30, that's what Studio's for. But past 30 you're not a small business anymore, you're an agency — and Jedd's not here for agencies. He's here for you.
Bring your own AI keys (Growth & Studio)
Optional — for unlimited usage at the provider's cost. Two separate keys.
Do I have to bring my own keys?
No. Every plan already includes your writing and a monthly image allowance — most people never touch this. Bringing your own keys is optional on Growth and required on Studio, and it does one thing: unlimited usage, billed to you at the provider's cost instead of counting against your plan. There are two separate keys — one for writing, one for images.
Which key does what?
- Writing (your posts and captions): an OpenRouter or Claude (Anthropic) key.
- Images: a fal.ai key.
They're separate slots in Settings → Organisation. A writing key won't unlock unlimited images, and an image key won't touch your writing — each covers its own side.
How do I get an OpenRouter key? (writing — the easy one)
- Sign up at openrouter.ai.
- Add a few dollars of credit (Settings → Credits).
- Go to Keys → Create Key and copy it — it starts with sk-or-.
- Paste it into Settings → Organisation → your writing key.
That's the whole job. One OpenRouter key can reach almost any model — including OpenAI, Claude and Gemini — so it's the simplest way in.
How do I get a Claude (Anthropic) key? (writing)
- Sign up at console.anthropic.com.
- Under Billing, add a payment method and a little credit — Anthropic needs billing set up before a key will work.
- Go to API Keys → Create Key and copy it — it starts with sk-ant-.
- Paste it into Settings → Organisation → your writing key, and choose Claude as the provider.
How do I get a fal.ai key? (images)
- Sign up at fal.ai.
- Add billing / credits in the dashboard — fal.ai charges per image.
- Open the API Keys section and create a key. A fal.ai key comes as two halves joined by a colon: key-id:key-secret.
- Paste the whole thing, including the colon, into Settings → Organisation → your image key.
Do I get to choose the AI model?
For writing, yes — with your own key you can pick the exact model.
For images, no — and that's on purpose, for two reasons that are both in your favour. First, the honesty promise depends on it: Jedd's rule — tidy a real photo, but never fabricate what's in it — is built into the specific image tools he uses, and letting people swap in any model would mean there's no way to promise it still plays by those rules. Second, your results stay dependable: every image comes out of the same engine we've tuned and stand behind, so no nasty surprise from some model you'd never heard of.
Bringing your own fal.ai key doesn't change any of that — it just means your account is billed and your images are unlimited. You get the cost saving and the freedom; we keep the guarantee intact.
Where do I paste them?
Settings → Organisation, on the two "your own key" cards. Set one, both, or neither — and clear them any time.
Still got a question?
Ask us anything — real humans, quick answers. howl@jedd.social