What to Post Between Jobs: 4 Ideas for Small Businesses

Wondering what to post between jobs? Start with four things you already have: a customer question, a detail from work in progress, a preparation tip or an older project worth explaining. Give Jedd the facts, let him help with the caption, then check it before sharing.

You have work on the go, but nothing ready for the finished-job photo. Your last post is getting old. Another picture of the ute doesn't feel particularly useful.

You don't need a big reveal every time you post. Think about the small things you explain while doing the job: what you need before you can quote, why you chose a detail, or what someone can do before you arrive. Those conversations give you something worth sharing.

Here's a way to find one useful post, give Jedd enough to work with, and get back to the actual job.

Find a social post idea in the last thing you explained

Imagine a customer asks a deck builder, “What do you need from me before we talk about the backyard?”

The answer might be simple: a wide photo of the space and a few notes about how they want to use it. That is already a post. It helps the next person start the same conversation.

Your business will have its own version:

• A florist explains what information makes an enquiry easier.
• A café answers a question about something on the menu.
• A shop shows the difference between two products customers regularly compare.
• A service business explains what happens at the first appointment.

Choose a question you actually answer. You don't need to pretend it comes up every day, and you don't need to claim that everyone is making a mistake.

Give Jedd the answer you would give a customer

You can write rough notes rather than a finished caption. For our illustrative deck example, the notes could be:

Before we discuss a deck, send a wide photo of the outdoor space. Tell us how you want to use it. A table for meals? Somewhere to sit? We can start the conversation from that. Keep the post plain and friendly. Ask people to message those details.

There is enough here for a useful draft: the situation, the advice and the next step. There is no need to add a price, a promise about timing or a free-quote offer unless that is genuinely how the business works.

In Jedd's New post composer, put those notes into the caption box and use the draft/polish control. Let Jedd do the writing. Your job is to give him the details he needs and check what comes back.

Choose a photo that helps explain it

A useful post can use a detail, a work-in-progress photo or an older photo that still fits the subject. Pick something readers can understand without needing the whole project's history.

For the deck example, a wide view of an outdoor space helps explain the kind of photo to send. A close-up of a drill probably doesn't. If you use a previous project, describe it as a previous project; you don't need to make it sound as though you finished it today.

No suitable photo? Write the advice first. Whether a text-only post is an option depends on the platform you're using. Don't force an unrelated picture into the post just to fill the space.

Make one useful point

A post about preparing for an enquiry does not also need to cover materials, maintenance, pricing and every service you offer.

Read the draft and ask: what can someone do with this?

If the answer is “send us a better starting photo”, keep the wording focused on that. If you have four other useful points, save them as separate notes. They give you somewhere to start next time.

Here is an editorial example of the kind of caption those notes can support:

Thinking about a deck but not sure where to start? Send us a wide photo of your outdoor space and a few words about how you'd like to use it.

Room for a table, somewhere to sit, or a better connection to the garden—all useful things to talk through. Message us your photo and ideas to start the conversation.

Adapt that to your actual service and the questions you are comfortable answering.

Keep four post ideas ready for the next gap

When a customer asks something useful, save a line about it. When you explain a choice, save the reason. When you notice a detail worth photographing, take the photo while you're there.

A small list might contain:

• One question from an enquiry.
• One detail from a job in progress.
• One preparation tip.
• One older project worth explaining differently.

You don't need to turn that into a rigid daily posting plan. It is simply a place to find something useful when you have a few minutes.

Turn one note into a draft

Pick the question you answered most recently. Write your answer as rough notes. Let Jedd shape it into a caption, then check the facts and change anything that doesn't sound like you. Add a suitable photo if you have one, and save the post for review or choose when it should go out.

If you already have a finished-job photo, follow our photo-to-post example. You can start for free with your own notes and photos; see the current plan details for allowances.

Common questions

What can I post when I have no new finished-job photos?

Answer a customer question, explain a detail from work in progress, share a preparation tip or revisit an older project. Choose something useful that reflects your actual work.

Can I reuse an older job photo?

Yes, if you have permission to use it and it still fits the point of the post. Describe it as an earlier project and remove wording such as “finished today” if that is no longer accurate.

Do I have to write the whole caption myself?

No. Give Jedd a few accurate notes and the point you want to make. Let him draft or polish the caption, then check the facts, tone and next step.